Designing an ecommerce website has become technically easy thanks to the increasingly availability and accessibility of content management systems. However, the marketing and aesthetic aspects of designing an online store are another story. It’s easy to make mistakes in the rush to get the site online. Here is a listRead More
Serious digital marketers know that traffic is not all a website needs. While SEO brings traffic, the statistic that really matters is the conversion rate. That is, how many people visiting the website actually end up becoming customers, subscribers, downloaders or viewers. On the bright side, there are several thingsRead More
Australian companies still struggle to market to millennials, who are rapidly changing all traditional conventions of marketing and selling. By 2030, the Australian millennial population would have swelled by more than 50 percent. And the millennials have already come of age as well. They are working adults with money andRead More
