What is a Digital Marketing Platform?

Modern marketing depends on tech to measure the overall success of a marketing effort and help direct future plans and decision-making. The best way to describe a digital marketing strategy is to split it down into two parts: digital marketing and digital business platforms. Let’s take a look at how the two relate:

What is Digital Marketing?

Put simply, digital marketing relates to any marketing campaign that utilizes online media and the internet through smart devices such as mobile phones, personal computers or the Internet of Things (IoT). Popular digital marketing campaigns concentrate on the delivery of brand messages through search engines, social media, apps, email and sites.

Nowadays, digital marketing also focuses on targeting consumers with progressively conversion-oriented messages through various platforms as they travel down the sales channel. Ideally, marketing departments will be able to monitor the role of each of these messages/channels in achieving their ultimate target.

What is a Digital Marketing Platform?

Platforms are resources that provide various business or technology resources in the sense of current business. While apps exist to address particular roles within an individual business need, such as a single tool to plan social media updates on its own, platforms support various functions around these needs. Platforms usually allow for a more extensive range of functions with APIs, integrations, and collaborations with other software or data sources.

Now, let’s go over the initial issue. What’s a digital advertising platform? The digital marketing platform is a system that serves a number of functions in the area of internet promotion. It is important to remember that to qualify as a platform, the system cannot claim to support any aspect of digital marketing – but rather would cover features such as media purchasing, performance analysis and optimization, and brand tracking. However, other digital marketing services such as SEO, and social media, may not be included.

Types of Digital Marketing

Social Media Marketing Platforms

Social networking channels allow marketers to target their audiences in a number of ways. Next, marketing departments can use these networks to deliver paid ads and branded links. Each system has a way for marketing departments to build paid advertising campaigns and segment users so that these advertisements appear on the feeds of the target audience. Although each platform is different, most have features that allow marketing departments to position ads based on location, job description, interest, age, etc.

Influencer Marketing

Another powerful way to leverage digital platforms to reach target markets is through influencer marketing. Brands can be affiliated with celebrities, blogs or those deemed experts in their area that hold common values. The brand will then reach out to the fans of these influencers with content marketing and deals.

Email Marketing

Email marketing strategies allow companies to remain connected with clients and prospects by sending them personalized emails or deals based on past shopping experience or brand commitments. If a person has engaged with a few of your advertised touch points – such as an email offer of 10% off the products they’ve considered, or free shipping – that may eventually lead to a conversion.

Online marketing platforms are great tools as brands aim to be present across a multitude of platforms to guarantee that this involvement is a driving value. Before choosing a platform, set your goals and KPIs to find a platform that covers the correct features to meet your business needs.

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