Top Optimisation Mistakes Made by Ecommerce Websites

Designing an ecommerce website has become technically easy thanks to the increasingly availability and accessibility of content management systems. However, the marketing and aesthetic aspects of designing an online store are another story. It’s easy to make mistakes in the rush to get the site online. Here is a list of common mistakes ecommerce website designers make and how to avoid them:

Bad On-Site Search

Google is not the only portal with which customers are directed to products they want. For ecommerce websites, it’s very important to have a powerful search tools to direct customers towards the products they want. Despite this reality, many online stores still rely on rudimentary search engines, often tucked away on a corner of the website. Look at the world’s largest e-retailer websites, Amazon and eBay. One of the first things the visitor sees on these websites is the search bar. It’s prominently featured and is easy to use. The reason is that the search bar drives traffic and makes it highly accessible for visitors to start browsing the site without delay. Likewise, it’s crucial to develop a strong search bar for your website. Use the right CMS and choose a team of pro coders, like Magento Sydney, for the task.

Not Showing Security Proof

It’s not just the products and the value proposition that attracts clients to online stores. Visitors and potential customers will be looking at how secure the website is before making a purchase. Customers have to submit their payment information to make a purchase on the site. Web users these days do not do this easily without verifying a site’s security capabilities. Therefore, do show off the security measures your site uses to keep visitor and customer information safe. Buy a secure SSL certificate for the website and use encryption tools for the payment transaction portal to gain trust of visitors so they don’t mind converting.

Not Adding Keywords to Meta Titles and Descriptions

When optimising the online store’s pages with keywords, don’t neglect to add keywords to page titles, meta titles, metal descriptions, and image descriptions as well. These components are not visible to web users, but they are important factors that search engine algorithms use to index pages.

Neglecting Long-Tail Keywords

Long-tail keywords are those keywords that have specification parameters rather than broad search phrases. For example, “content management system” is a broad search phrase. On the other hand, “content management system free trial Australia” is a more specific one. The latter is what’s called a long-tail keywords. Unlike for broad search terms, the competition for long-tail keywords are low. Broad search phrases are dominated by big-name brands and smaller and newer companies don’t have the resources to compete with those for top rankings. Long-tail keywords are easier because only a very specific number of companies aim for those.

Designing the Home Page with Distractions

Make sure the overall web design, especially on the home page, is as simple as possible. Remove distractions and additional components. Not only do these contribute toward the bounce rate, it can also make the site slower.

It’s very important for online stores to avoid the above listed mistakes. Even one mistake could cost the business thousands of potential customers. Focus on simplifying the site design and optimising with CMS-friendly strategies.

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