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How to Market a B2B Product

How to Market a B2B Product

February 6, 2018 at 11:11 pm 0 comments

The typical advertising techniques that work for B2C products don’t always work for B2B products equally. Your business clients may not be impressed by a listicle or a trending Instagram post. Business clients seek highly technical information, not marketing slogans, in promotional material. Therefore, it can be quite tricky toRead More

Navigating the World of Digital and Web-Marketing

Navigating the World of Digital and Web-Marketing

February 1, 2018 at 2:21 pm 0 comments

It is safe to say that the Internet has become a universe of its own, so to speak, and we are still exploring it, trying to find new depths, explain existing ones, and looking for solutions the entire time. When you mingle this with digital and web marketing, a hostRead More

How to Obtain an SSL Security Certification in 2018

How to Obtain an SSL Security Certification in 2018

February 1, 2018 at 10:19 am 0 comments

At the very end of 2017, Google announced that it is discontinuing HTTPS certificates issued for Chrome by Symantec security brand. That means, if your sit obtained a Symantec SSL certificate in the past years, it will no longer show a “trusted” site in 2018 and beyond. Chrome web usersRead More

How to Fix Slumping Sales at a Small or Medium Sized Business

How to Fix Slumping Sales at a Small or Medium Sized Business

January 31, 2018 at 12:05 pm 0 comments

Slumping sales that occur only occasionally is normal in most businesses. Seasonal changes and shopping habits naturally lead to higher sales in some months and lower sales in others. However, consistently slumping sales indicate an internal problem with your brand, strategy or company. If your business is suffering from lowRead More